FROM THE VAULT
June 17th, 1965
The Rugby Creamery is celebrating its Golden Anniversary during 1965. You can get in on the gold rush by buying Dakota Gold Ice Cream. You’ll find gold pieces dropped at random in half gallons of Dakota Gold Ice Cream. These pieces are worth anywhere from $1.00 to $50.00 in trade from your favorite Dakota Gold dealer where you purchased your half gallon of Dakota Gold Ice Cream. If you should become a winner, don’t get excited! Just tell everyone about the Dakota Gold 50th Anniversary Gold Rush of 1965!
August 10th, 1939
High school pupils want work – A number of young people from farms and nearby towns would attend high school here if they could get work in Rugby. A number have asked me about securing jobs where they may earn something to help them get board and room.
Girls will do housework for board or room. Boys will do janitorial work and odd jobs about the house and grounds. Boys are also interested in getting work from merchants or others who can pay them in cash. Quite a number of young people cannot attend high school unless they secure work. It seems that each year some are turned away because we cannot furnish work for them. The school wants to get as many high school pupils as possible because every additional pupil from outside Rugby brings in $54.00 in tuition to the district. – Leonard T.
June 17th 2015
Whoever thought of this was a marketing genius. This ad from 1965 had created a scenario that had people more than happy to put themselves into a win-win situation. More than likely causing sales to skyrocket. You can just imagine the people of Rugby being excited of having their own chunks of gold. You can easily imagine kids and teenagers alike trying to get their own tubs, so they have a chance to prospect for gold. Sadly, today I doubt this would happen again. Considering the liability claims involving choking on chunks of gold.
Now the second article. Imagine your child moving out at age thirteen, so they can achieve an education. First they need to get a job, and if they are able to pay for room and board, then they can stay in town, just to get a high school diploma. A high school education now is considered vastly important for your future. It is terrifying to think that some people could have been unable to achieve this, just because they lived a few miles out of town. This problem has been corrected by busing students in from the country.
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