NuLine Insurance shows appreciation for community with a free lunch
The smell of grilled burgers and hot dogs hung in the air around NuLine Insurance Services June 10 as staff served up lunch – for free – to all who stopped by.
Chad Friese, the agency’s owner, said the idea grew from a traditional picnic NuLine held for their customers when the Rugby office opened in 2016.
“Then the last year, because of COVID, we did it as a drive-through event,” Friese said. “We thought this year, as a staff, it would be a lot better to do it as a drive-through event. We get a lot more people. It’s less crowded and gives people the ability who may not do business with us, which – it doesn’t matter to us – to just come on by, get a burger and chips and meet us and let us buy lunch.”
“There are people who still are worried about distance and stuff, so we’re just thrilled to be able to do it,” Friese said, adding, “It’s kind of fun for us.”
Friese said agency staff had already bought lunch for Maddock residents and planned to do the same for Harvey residents June 11.
“We’ll end up serving somewhere in the neighborhood of probably 350, maybe 400 people in total those three days,” Friese said. “It’s quite an undertaking.”
Employee Stacy Atkinson said lunches included hamburgers or hot dogs, chips, cookies and bottles of water. “It’s gone very well,” she said. “We had a steady line of people for awhile. We were here from 11:30 to 1 p.m.”
Atkinson and Friese estimated they had served more than 100 members of the Rugby community by lunchtime’s end.
“I’m going to say we’ll be 125 to 150 people we’ll have ended up serving,” Friese said.
“It’s a great way to give back,” Friese added. “It’s something for us to do to show our appreciation. It’s for our customers and the community. Without the community, we wouldn’t have any business.”
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