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Jeneral Store coming in October

By Staff | Aug 30, 2019

Sue Sitter/PCT The Jeneral Store's owner, Jennifer Mattson, stands near a rack of women's clothing.

Shoppers longing for bargains since the closure of Rugby’s only second-hand store this summer won’t have to wait much longer for a chance to treasure hunt again.

A new second-hand and consignment shop, The Jeneral Store, will open in the space once occupied by Worn-a-Bit on October 1.

“This is the type of business that I’ve always wanted, but we had one in town already, so I didn’t pursue it very much,” said Jennifer Mattson, The Jeneral Store’s owner.

Mattson said she became aware of an opportunity to pursue her dream while still in college at Mayville State University, where she was majoring in business administration and minoring in accounting.

“I actually just finished my college education, and I had submitted my last final, and the next day I found out that (Worn-a-Bit Owner Diane Montonye*) was retiring, and I thought ‘Oh, my goodness, I need to jump all over this!'” Mattson recalled.

“I jumped right on it. Haven’t looked back since,” Mattson added. “I mentioned it to my family; they were all very excited and very supportive. My husband has been extremely supportive as well. It’s just something I feel that I need to do, and the community needs this type of store.”

“The response from the community has been amazing as well,” Mattson noted. “I’ve gotten so many thoughtful, positive and encouraging comments from everybody. I have not once heard a negative thing. And it’s just amazing. It reassures me even more that this is what I need to do.”

Mattson described The Jeneral Store as “a consignment store for clothing of all ages, genders, sizes, all of that; then, I’ll also be accepting household goods, dcor, stuff like that.”

“At this moment, from what I can tell, it’s going to be a majority of clothing. I’d say 75 percent is clothing, which is fine,” she continued.

As Mattson sorted through boxes and piles of jackets and other items, her father, Randy Knain walked through the store with drills and construction tools, pausing to measure a doorway or inspect a wall.

“My family has been putting in lots of hours,” Mattson said. “We did the remodel in here. We did the flooring, sub-flooring; we did the painting, the trim; now we’re just starting to get through everything and get it out. We have to organize before we can open our doors.”

Mattson said she had begun to take consignments several weeks ago, but she had stopped recently to focus on the store remodel.

“I’m taking (consignments) again starting this Thursday,” Mattson said. “I’m taking consignments Thursday, Friday and Saturday, and until I open, the dropoff is Market on Main. (Market on Main Owner Jessica Brossart) has been gracious enough to let me store everything in her back room.”

“Thursday and Friday, (dropoff hours) are 10 a.m. to 5 p.m.; Saturdays are 10 a.m. to 1 p.m.,” Mattson said.

“I plan (to open) October 1,” Mattson added. “I feel that is very achievable. It may be a little sooner, but I think I’m just going to stick with October 1, because right now, I’ve been doing stuff as I’ve been getting it, but (merchandise) has been going back in boxes. So, I got the keys; I’ve got the stuff all done; we recently started putting it on hangers.”

Mattson said she looks forward to opening her second-hand store and has fond memories of shopping in Carlson’s Worn-a-Bit over the years.

“It’s a passion of mine,” Mattson said.

– The article headlined “Jeneral Store coming in October” incorrectly referred to the owner of Worn-a-Bit owner as “Diane Carlson”. The owner’s name is actually Dianne Montonye. Mrs. Montonye is the widow of Mark L. Carlson and she has been married to Pierce County Veterans Service Officer Ron Montonye for many years. The Tribune regrets the error.

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