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Burns back at it

By Staff | Aug 19, 2016

Rugby High School alumnus Jonathon Burns helped create and market 'Light Shooter', a touch and tap game with a retro arcade feel.

“Our goal was to create something simple, yet competitive and colorful,” Area resident and 2015 Rugby High School graduate Jonathon Burns said of one of his recent ventures.

Burns, along with a developer and a partner in New Jersey native Jesse Medeiros, has gotten into the mobile app business with the game “Light Shooter.” Burns said mobile apps are a $40 billion industry, one he wanted to throw his ideas into.

“Gaming is something I have always been interested in,” Burns said. “However when I would play games, I would always come up with ways I could either fix them, or market them. I found out quickly that my passion was not in just playing games for entertainment but designing them and coming up with ways to attract players to them.”

A touch and tap game with a retro arcade feel, players of the game attempt to shoot down enemies before they reach the players’ green lifelines, while at the same time the screen scrolls and their characters spin.

The app is currently exclusive to users with Apple iOS devices (7.0 or higher) and the plan is to bring it to other markets, including Google, Facebook, Amazon and Windows.

“Those are all possibilities for us, however right now it is easier to keep building the game on Apples platform while gaining resources before we jump ship onto the other platforms,” Burns said.

Burns said that marketing has been the biggest step, and is also the most expensive and neglected, in mobile games.

“A lot of developers do not understand that creating an app is different than marketing that app,” Burns said. “It is important to have knowledge in both areas, and I believe J&J games has a lot of pieces of both spectrums. That is another huge motivator for me getting into the mobile markets, knowledge of marketing and some development.”

Burns said to create an app, one must first get purchase a developer account; find a program on which to start coding; and create and find artwork. To market, one can either hire a company or market themselves. The latter route involves submitted the app to review sites, creating press and online presence and advertising.

Burns said that for Light Shooter, the creation and marketing process is not just ongoing, but still beginning.

“We have a whole journal of ideas and things we plan on implementing in the future,” Burns said. “I think it will be interesting to see in the future if the game will become a top contender in Apple’s Charts.”

Burns and Medeiros partnered up seven months ago, the result of which became J&J Games.

Burns said his experience with the website Auctions Mania helped him in this new venture.

“AuctionsMania.com was a great test of my ability in terms of communication and design. I have learned a lot and think that the future is very exciting,” Burns said.

Burns said that he has been talking with investors about selling Auctions Mania.

Burns also said he has another venture coming down the pipe. He and Crystal Anderson, of Rugby, are in the process of forming a limited liability company called Central Legend Marketing, which will service businesses by providing marketing materials and services, digital marketing, website and app development, and others. Anderson and Burns will work on day-to-day operations, and Anderson will do a lot of the web development, coding and accounting. Burns will take over some of the management responsibilities, network and approach businesses, monitor production and sales, and provide marketing knowledge. Burns said the company is in the process of filling out all the necessary paperwork and getting the company logo created and website up and running.

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