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Gooseneck to hold large auction in Rugby

July 8, 2016
Pierce County Tribune

Gooseneck Implement is teaming up with Ritchie Bros. Auctioneers for a pre-harvest surplus sale on July 20, 2016 at the new Gooseneck Rugby Store.

The auction is open to the public and unreserved. Every item will be sold to the highest bidder on auction day, with no minimum bids or reserve prices.

Gooseneck and Ritchie Bros. are expecting to attract hundreds of customers to the Rugby location for this auction, which will feature more than 270 pieces of agriculture equipment. The equipment in this sale will be both John Deere and competitive used equipment.

"I'm really looking forward to this auction," said Kevin Borud, Gooseneck Implement COO. "This is a great opportunity for us to move some good quality used equipment, which will hopefully benefit future sales."

Gooseneck felt that mid-July would be excellent timing for this sale, as small grain harvest will be starting not long after that. This is also a good time for Gooseneck to showcase their new Rugby Store, which opened on June 20.

The new Rugby Store is the largest Gooseneck Store built. Previously, the Gooseneck Rugby store was separated into two locations: the main store and the set-up shop. With the combining of the two locations, Gooseneck hopes to increase efficiency and potentially hire more technicians to serve their customers in the future.

The new Rugby Store also provides the opportunity to carry more parts on-hand, as well having an expanded showroom for John Deere and Gooseneck merchandise. The showroom will be open the day of the auction, but the auction will take place in the shop.

"This auction is really about Gooseneck positioning itself as a company to be prepared for the agriculture climate in the years to come," said Borud.

Gooseneck has store locations in eight towns across north-central North Dakota, and they are proud to continually invest in towns like Rugby. One way Gooseneck is planning to help the Rugby community through this sale is by partnering with the Rugby FFA.

The Rugby FFA members will be selling food at the sale to help raise money for their trip to National FFA in October. The Rugby FFA Ag Mechanics Team qualified for the National Convention, which takes place in Indianapolis.

For more information about this auction, go to or



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